Shadow Robot brand refresh (Rebrand, 2022)

In 2022 we delivered a long-running project for Shadow Robot Company. So, who are they and how did we help Britain's longest running robot company?

Shadow robot develop awesome robots that make working life better – with their flagship product being a tactile robotic hand with advanced dexterity. Having started out in their attic 25 years ago – they now work with companies such as NASA, Google Brain, Hitachi, MIT and Qualcomm, amongst others.

It’s the ONLY robot hand on the market to have 24 movements and 20 degrees of freedom (DOF) for increased flexibility in grasping and manipulating a range of objects. Each finger moves side to side independently, and there’s 129 sensors to increase accuracy and high-level precision.

After our initial consultation in October 2020 to assist with their brand guideline document, it became clear that there was a lot more to the project. We didn't end up looking at the brand guidelines until 12 months after that meeting! We took the time to delve deeper into what the team at Shadow Robot needed and it was reflected in the successful outcome for the company: 

"Rich really takes the time to understand your brief and his knowledge and passion for his craft really comes through in the quality of his work." – @jyoti kumar

We are over the moon to be collaborating with such an innovative and exciting client – and look forward to following their story as they continue to grow. But the story doesn't end their… we're already discussing post launch material so watch this space for more work coming soon!

To find out how we can help your tech business power-up book a discovery call below:

https://bit.ly/3ILXxT2

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