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Pizza Hut: Onboarding Redesign (Prototyping and Usability Evaluation, 2021)

A comprehensive redesign of the Pizza Hut landing page to make for a seamless and simplified onboarding flow. (Screenshots from a dynamic prototype.)

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Included three rounds of personally led usability testing. Took into account multiple other research sources. Apparently simple widget handled multiple edge cases and use cases including remembering addresses for a returning user. Intelligent prototype that remembered variables, unique user journeys and screen states.

Pete Francomb (UX) Frome, United Kingdom

I make it simple to do complex things. Welcome to a small selection of my work. (I can present the source files, functional prototypes and further examples in person.)

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