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Pete Francomb (UX) Frome, United Kingdom

I make it simple to do complex things. Welcome to a small selection of my work. (I can present the source files, functional prototypes and further examples in person.)

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A good user interface designer will make your ten screens look and feel gorgeous. A good user experience designer will help you discover that you only need one screen.

People often think of design as a purely visual medium. But if you want a truly world-class website or app, there are at least five stages in the design process - starting with strategy, moving through structure and only finally coming to aesthetics. And we must keep the user at the centre of it all.

I'm a user experience architect and user-centred design specialist - prototyping, usability testing, information architecture, needs analysis, user research, card sorting, task models, user journeys, interaction design, navigation design etc.


Pizza Hut: Checkout Redesign (Prototyping, Usability Evaluation, 2022)

A redesign of the Pizza Hut checkout process primarily to introduce a seamless flow for a returning user. (Screenshots from a dynamic prototype.)

  • UX Design Lead