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hgkc animated logo (Animated logo, 2021)

Animating hgkc's existing logo to demonstrate their approach and stand-out from other business advisers.

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At ker-Z creative we understand how important your visual brand is to you so when Peter Quintana from hgkc got in touch wanting to take their static logo to the next level, we sprang into action!


The animation had to reflect hgkc's aim of helping businesses find their 'north star'. Often this is achieved through group coaching and book clubs.


The chevrons represents the team guiding their clients through the business development process. When they reach their goal they've found their north star, which the animation reflects.

Score by @samquintanabass

Rich Kersey Bristol, United Kingdom

We create beautiful branding and bespoke motion graphics to explain products or services. Transforming complexity into understanding for your audience. 🤖 🚀

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