Idea
Promotional video to showcase the kayaking club from the University of Reading.
Video created for the RKCC (Reading University Kayaking and Canoe Club) who regularly visit the Olympic course to do their whitewater training and prepare for their level examinations. They wanted to reflect the easy-going energy of the team while promoting their training for the white water course qualifications to become leader and trainer of the sport. This video was part of a campaign to welcome more members to the club.
I always try to push my personal and creative boundaries with each new project. My passion is storytelling and if I love what I'm doing, I never tire of it.