Bulletproof fresh meat 2020 entry. Lovably arrogant coffee company that dares to be different.
For true coffee lovers, the ones who can appreciate it in its purest form. Coffee So good that it does not need all the extras to taste great, it can do that all on its own. The visual key was show stripping away the unnecessary.
There are three responses to a design - yes, no and wow. Wow is the one to aim for.