We're working with a new brand of antiperspirant based out in the states. Our comedic ad follows 'Betty' as she navigates the everyday stresses of office life.
"A bearded guru is talking on screen. He’s got a slightly European accent. Think ‘Wim Hof’.
He’s topless, rubbing a stick of celery on his underarms"
Our Guru appears towards the end of our advert. He's offering a natural alternative remedy for unwanted perspiration. He is completely not self-aware of his oddity at all.
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