Bjorn is essentially 'Liver King' but much more wholesome and likeable. He's here to save the planet, one bar of soap at a time. Despite being a man of few words, he talks to camera throughout the videos.
Bjorn would initially be perceived as a beast, a weapon, a unit. His biceps have biceps. You could stop a runaway train with his chest. But once you get to know him, he's a sweetheart with a love for nature and happiness. Birds and squirrels flock to him. He is one with everyone.
The video will be used as an online ad/explainer for a natural soap company.
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