Content Creator

V12 Footwear is a market-leading manufacturer of the most comfortable safety footwear for demanding working environments. We are currently embarking on an exciting growth plan to increase our sales revenue throughout 2021 and beyond. 

We put our success down to two things – Our people, and our passion to produce market-leading footwear in terms of quality, safety, and comfort. We understand that success starts and ends with our people. People with passion, who like to make a difference, and most importantly love what they do.

This is a very exciting time to join the growing marketing team where you will be an integral function in bringing captivating and engaging content to life. 

If you would like to be a part of this exciting journey and can demonstrate V12 Footwear’s Core Values: Step Up, Own It, Think Team & Mutual Respect, and then we would love to hear from you!

 The Role of the Content Creator 

• Reviewing existing content to optimise content using V12 SEO guidelines.
• Reviewing content across marketing assets by flagging inconsistencies and addressing them as appropriate.
• Ability to film, construct short films. 
• Creating sales copy that grabs attention for online and print advertising.
• Conducting market research to identify key issues, key words and hot topics.
• Researching industry-related topics including identifying relevant professional opinions, fact-checking, and analysing sources to generate information.
• Conducting market research to identify key issues, key words and hot topics. 
• Researching industry-related topics including identifying relevant professional opinions, fact-checking, and analysing sources to generate information.
•  Interviewing industry professionals and incorporating their views into written and video content.
• Creating content that is aligned to V12’s sales and marketing strategy, objectives and calendar to include written and video content.
•  Writing content including blogs with an appropriate tone, adhering to the V12 style guide.
• Writing content including blogs that is relevant to target personas and optimised for industry-related searches (SEO)
• Preparing copy for press releases within required timescales and liaising with relevant publishers and media outlets.
• Proofreading and editing content for errors in grammar, punctuation, and style.
• Preparing cop for well-structured emails and landing pages using Hubspot or other marketing tools.