I began casting in the UK in 1992, pioneering what was then an unrecognised style of casting - namely 'Streetcasting' - I'd comb music festivals, colleges and clubs...
I began casting in the UK in 1992, pioneering what was then an unrecognised style of casting - namely 'Streetcasting' - I'd comb music festivals, colleges and clubs to cast the kinds of unique faces that other casting directors cannot deliver.
In 1993 Calvin Klein & Steven Meisel asked if they could use a video from one of my street castings as the concept for their iconic advertising campaign for the unisex perfume CKONE (which I subsequently cast for them around the world).
After a decade of doing great work in LA, I've come back to London to carry on doing what I do best!
Specialties: Street casting/scouting, close working relationships with all the top international model agencies, casting for fashion & beauty campaigns...